![\"OWIS\"](\"https:\/\/image.xportsnews.com\/contents\/images\/upload\/article\/2026\/0112\/1768180932764332.jpg\")
<\/p>\n<\/p>\n
Creative director Lee Hae-in has founded a new entertainment company, ama, which is launching a virtual girl group.<\/p>\n
Ama (all my anecdotes) was established through the collaboration of Lee Hae-in, CCO, and Kim Jae, former director at Warner Music Korea, who now serves as the CEO. Lee Hae-in, who demonstrated her unique planning ability as the creative director of the girl group KISS OF LIFE, is now targeting the global market in 2026 as a producer with the virtual girl group OWIS.<\/p>\n
OWIS made a surprising splash by releasing a debut trailer video at the 40th Golden Disc Awards with Upbit on the 10th. The group name OWIS stands for ‘Only When I Sleep’, meaning ‘can only be encountered in dreams.’<\/p>\n
The announcement of their March debut and title track ‘MUSEUM’ has piqued curiosity. This song carries a lyrical message of displaying cherished fragments of lost dreams in a dream world. The industry is paying attention to this new type of content that combines Lee Hae-in’s unique sense of direction with virtual technology.<\/p>\n
Interest in OWIS has continued on their official SNS accounts following their first reveal at the Golden Disc Awards. Lee Hae-in, CCO, stated, “OWIS tells the story of girls finding their way at the boundary between dreams and reality,” and expressed anticipation for “a virtual idol conveying more human-like emotions than anyone else, rather than just a technological outcome.”<\/p>\n
Meanwhile, OWIS, the first artist from ama and a new virtual girl group, will officially debut in March. Detailed debut schedules and member compositions will be announced sequentially on their official SNS.<\/p>\n
Image source: ama<\/p>\n","protected":false},"excerpt":{"rendered":"
Creative director Lee Hae-in has founded a new entertainment company, ama, which is launching a virtual girl group. Ama (all my anecdotes) was established through the collaboration of Lee Hae-in, CCO, and Kim Jae, former director at Warner Music Korea, who now serves as the CEO. Lee Hae-in, who demonstrated her unique planning ability as […]<\/p>\n","protected":false},"author":7,"featured_media":4152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59],"tags":[629,628,306],"class_list":{"0":"post-4151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kpop-news","8":"tag-entertainment-company","9":"tag-lee-hae-in","10":"tag-virtual-girl-group"},"jetpack_featured_media_url":"https:\/\/bongonakpop.com\/wp-content\/uploads\/2026\/01\/image-75.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bongonakpop.com\/index.php?rest_route=\/wp\/v2\/posts\/4151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bongonakpop.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bongonakpop.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bongonakpop.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/bongonakpop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4151"}],"version-history":[{"count":1,"href":"https:\/\/bongonakpop.com\/index.php?rest_route=\/wp\/v2\/posts\/4151\/revisions"}],"predecessor-version":[{"id":4153,"href":"https:\/\/bongonakpop.com\/index.php?rest_route=\/wp\/v2\/posts\/4151\/revisions\/4153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bongonakpop.com\/index.php?rest_route=\/wp\/v2\/media\/4152"}],"wp:attachment":[{"href":"https:\/\/bongonakpop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bongonakpop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bongonakpop.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}