BTS member Jungkook has been appointed as the new global ambassador for Chanel Beauty.
On the 11th, Chanel officially announced the appointment of global artist Jungkook as the new global ambassador for Chanel Beauty. Through this collaboration, Chanel plans to deepen its connection with a new generation by conveying the brand’s modern creativity and iconic sensibility.
Jungkook is recognized worldwide as a leading artist in the global music scene, known for his powerful performances, unique artistry, and cross-generational influence. He has achieved great success as a global pop star, topping international charts through his solo activities and breaking conventional boundaries in both stage and studio. Jungkook’s bold and creative approach aligns naturally with the values Chanel Beauty upholds.
Thomas du Pré de Saint Maur, Chanel’s Global Creative Resources Director for Fragrance & Beauty, expressed excitement and honor in welcoming Jungkook as a global ambassador, stating, “Jungkook perfectly embodies the values and essence pursued by the House of Chanel. His passion and unique artistry inspire a new generation and resonate deeply with the brand. We are very much looking forward to the collaboration that lies ahead.”
As a newly joined global ambassador, Jungkook also expressed his excitement, saying, “I am truly delighted to be working with Chanel Beauty. I consider Chanel a pioneering brand that respects its iconic values while constantly creating newness. As an artist who maintains my unique color while embracing new challenges, the collaboration with Chanel feels especially meaningful.”
Through this announcement, Chanel once again emphasized its brand vision to reinterpret codes of contemporary creativity and embody the spirit of the times through collaborations with inspiring creators.
Image source: Chanel
