Calvin Klein has unveiled its Spring 2026 denim campaign featuring BTS member Jungkook, who also serves as its global brand ambassador.
The campaign, themed ‘Living in the Moment,’ highlights Jungkook’s distinctive style and energy, presenting denim as the ideal medium for personal expression.
Renowned photographer and video director Mert Alas helmed the campaign, showcasing diverse visual concepts that mirror Jungkook’s style and life philosophy.
The video seamlessly blends music and movement, transcending the boundaries between fashion and entertainment. Jungkook dominates the screen with his signature performance and strong presence, set to a familiar beat soundtrack. A cameo from New York icon and actress Rosie Perez further emphasizes Calvin Klein’s iconic visual storytelling.
Calvin Klein Jeans takes center stage this season, featuring straight fits inspired by the 90s, relaxed-fit baggy jeans, and newly reinterpreted trucker jackets. These denim pieces, available in various washes and silhouettes, drive the campaign’s narrative. The campaign elevates denim from a mere ‘everyday item’ to a ‘definitive style icon’ by pairing it with logo T-shirts and oversized bomber jackets.
Jungkook commented on the campaign, saying, “The reason I love Calvin Klein Jeans is because they seamlessly integrate into daily life. The looks in this campaign capture the 90s vibe while incorporating a modern feel. Connecting music, dance, and fashion with the city’s energy was truly special.”
