Actor Kim Woo-bin has been appointed as an ambassador for a Swedish electric car brand.
On the 4th, Polestar, a Swedish premium electric car brand, announced it has selected actor Kim Woo-bin as its brand ambassador. Polestar Korea plans to strengthen brand awareness and trust through its collaboration with Kim, providing customers with a more profound brand experience.
Polestar Korea noted that Kim Woo-bin’s sophisticated and trustworthy image resonates deeply with Polestar’s core values of Scandinavian design, performance, and sustainability. His emphasis on restrained aesthetics and authenticity is anticipated to create perfect synergy in conveying Polestar’s brand message.
Through this partnership, Kim Woo-bin will directly experience Polestar’s products and brand, expanding his engagement with customers through various online and offline activities such as brand events, digital content, and customer-participation programs.
Ham Jong-sung, CEO of Polestar Korea, stated, “Actor Kim Woo-bin has long been loved for his distinct color and trustworthy image. I expect him to deliver Polestar’s values of design, performance, and sustainability to customers more genuinely. We will expand customer contact points and brand experiences through various collaborations with the brand ambassador in the future.”
Kim Woo-bin expressed, “I’m happy to join Polestar. I look forward to authentically conveying the brand’s appeal.”
Meanwhile, on December 20th of last year, Kim Woo-bin married fellow actress Shin Min-a after a long-term relationship.
Image source: Polestar Korea
