The short-form drama ‘Windup,’ starring NCT’s Jeno and Jaemin, is set to be exclusively released on the global K-pop short-form platform KITZ on the 16th.
KITZ is a streaming platform that plans, produces, and services premium short-form content featuring K-pop artists. An acronym for ‘Kinema Shortz,’ KITZ aims to provide a space where viewers can enjoy premium short-form dramas and K-pop content with a cinematic feel.
KITZ’s premium short-form dramas feature top domestic production teams and K-pop artists in leading roles. They are distinguished from traditional short-form dramas by their beautiful cinematography and robust storytelling.
While focusing on premium short-form dramas, KITZ also offers a variety of content, including short-form entertainment and sitcoms, providing a deeply immersive and entertaining experience for K-culture fans.
To mark its service launch, KITZ will exclusively debut ‘Windup,’ its first premium short-form drama, starring NCT’s Jeno and Jaemin.
‘Windup’ is a sports coming-of-age drama that depicts the sparkling and pure friendship between a high school baseball pitcher who cannot throw a strike and a transfer student who volunteers to be his manager.
Jeno and Jaemin’s casting in the lead roles has already generated significant buzz. Takeone Studio and SM Entertainment are jointly producing the drama. Kim Sung-ho, known for Netflix’s ‘Move to Heaven’ and KBS2’s ‘Bad Prosecutor,’ directs the drama.
In addition to ‘Windup,’ viewers can enjoy other short-form dramas, including ‘Do You Want to Work Overtime?’ starring iKON’s Koo Jun-hoe, and ‘Sonny’s Competition,’ featuring Cha Sun-woo and SF9’s Zuho. KITZ’s premium short-form drama lineup for the first quarter also includes the human SF ‘Jumpboy LIVE,’ the interactive drama ‘Kill the Romeo,’ and the mockumentary sitcom ‘CEO is Lonely,’ all slated for sequential release.
Jung Min-chae, CEO of Takeone Company, stated, “KITZ offers a platform for differentiated content previously unavailable in the short-form market, through the collaboration of K-pop artists with global fandoms and proven production teams. Specifically, KITZ’s premium short-form dramas will inject new life into the conventional short-form drama genre and serve as a groundbreaking project to expand the scope of K-pop content.”
