Netflix recently discussed the impact of Korean content (K-content) in the U.S.
On the 23rd, Netflix hosted “Netflix Insight” at Anderson C in Seongsu, Seoul. External experts, including Professor Yoo Hyun-joon from Hongik University and Professor Kim Suk-young from UCLA, participated in analyzing K-content’s powerful influence on consumer habits and lifestyles of the global MZ Generation.
The event explored Hallyu’s evolution from a temporary trend to a sustainable global cultural code and projected K-content’s continued expansion into 2026.
Professor Kim Suk-young noted, “According to research by market research firm YouGov, the top 20 most-streamed Korean dramas in the U.S. include ‘Squid Game,’ ‘The Glory,’ and ‘Kingdom.’ In another survey by 2CV, the U.S. ranked third among eight countries for viewers reporting a positive perception of Korea after watching K-content.”
Professor Kim highlighted Netflix’s role in fostering positive perceptions of Korea by driving K-drama consumption in the U.S.
She noted that the American MZ Generation, shaped by economic challenges, COVID-19, and global conflicts, exhibits rational consumer behavior and an openness to new cultures, often expressing these desires online.
These generational traits have allowed K-culture to seamlessly integrate into the daily lives of the American MZ Generation, bolstering Hallyu’s sustainability.
She emphasized that “for continued success, it is essential to expand K-content and K-lifestyle into daily life while strengthening competitiveness through diversity in genres and formats.”
Image source: Netflix
