SHINee’s Minho has embarked on a meaningful journey to promote K-fashion.
Minho participated in the ‘Milan Partnership Program’, part of a Memorandum of Understanding (MOU) between Seoul City and the Italian National Fashion Chamber (CNMI). As a model and muse for the campaign supporting Korean designers’ entry into the global market, he played a remarkable role.
Previously, during Seoul Fashion Week, Minho donned the key looks of brands (Amomento, Bspoke, Daily Mirror, Jaydencho, Kimhaekim) that Seoul City had verified for competitiveness. Through a photo shoot, he visually conveyed the creativity and cultural value unique to K-brands.
In the released images, Minho maximizes each brand’s individuality with a professional attitude, impeccable physique, and a dynamic aura that adapts to each outfit, reaffirming his status as a uniquely expressive artist.
On the 26th (local time), Minho visited the high-end fashion destination Antonioli in Milan during the 2026 F/W Milan Fashion Week, showcasing his presence as a global star.
At the exhibition campaign ‘Soul Threads: Voices of Seoul’, held there, he interacted with fashion industry representatives worldwide, promoting K-brand charm and receiving enthusiastic local responses.
Minho continues to expand his influence from leading the global K-POP wave with SHINee to becoming an icon representing the strength of Korean pop culture, building high expectations for his future career.
Image source: Seoul Fashion Week
