BLACKPINK is set to meet fans with a unique promotion across downtown Seoul to celebrate their comeback.
YG Entertainment announced on the 27th that the ‘BLACKPINK 3rd MINI ALBUM [DEADLINE] HOURGLASS TOUR’ will run from March 1 to 9.
The promotion will take place at four venues: The Same Hapjeong, Soundwave Yeongdeungpo Times Square, Musinsa Standard Seongsu, and KTown4U COEX. When these four locations are connected, they form an hourglass shape centered around the National Museum of Korea, physically embodying the concept of their album, [DEADLINE].
Fans purchasing the album at any of these venues will receive a stamp and exclusive photo card benefits. Visitors who collect stamps from all four sites will earn special rewards, including a set of posters and an hourglass-shaped stand, regardless of the venue. Both online and offline purchases offer the same benefits, with offline transactions receiving double rewards and eligibility for the stamp tour.
YG Entertainment stated, “BLACKPINK designed this project for fans to directly experience the messages and symbolism BLACKPINK embedded in [DEADLINE],” adding, “It offers a special journey to complete the hourglass in the heart of Seoul.”
Photo credit: YG Entertainment
