Where is the group NewJeans headed?
Recently, NewJeans’ official SNS account banner was changed from a group photo of the existing members to the group logo image. The profile picture was also updated to their official lightstick, ‘Binky Bong’.
Following Danielle’s departure from NewJeans, it appears ADOR is undertaking a thorough reorganization of the official account.
Additionally, the names of individual NewJeans members have been removed from the artist introduction section on the global music platform Spotify. Even Min Hee-jin, the former representative of ADOR who produced the group, has been omitted.
Previously, only Danielle was removed from the NewJeans group image in the HYBE-affiliated mobile rhythm game ‘Rhythm Hive’.
Speculation is growing that a full-scale reorganization of the four-member NewJeans has begun, heightening curiosity about their future activities.
Last December, ADOR officially confirmed the return of Haerin, Hyein, and one other member. Minji is currently in discussions about her return, while Danielle was notified of the termination of her exclusive contract, marking her departure from the team.
ADOR has filed a lawsuit against Danielle for approximately 43.1 billion won, citing ‘breach of exclusive contract’, with a dispute now looming.
Min Hee-jin, who produced and oversaw NewJeans’ endeavors, is now distancing herself from the group and pursuing solo ventures. During an urgent press conference on the 28th of last month, Min Hee-jin implicated the families of NewJeans members in tampering allegations, asserting that “market speculation forces exploited the former representative and NewJeans members as tools to secure their own interests.”
On the 3rd, Min Hee-jin previewed her new company, revealing “20260205 10AM Coming soon” along with the logo of her newly established OK Records. This suggests Min Hee-jin is clearly delineating her involvement with NewJeans and is expected to continue her career as a company representative and producer.
NewJeans, embroiled in various lawsuits and conflicts, faces a crucial juncture for a fresh start through member reorganization. With many still anticipating NewJeans’ comeback, keen interest remains in whether the four-member NewJeans can return to the stage soon.
Image source: NewJeans account, game screen capture
