The film ‘Avatar: The Way of Water’ has unveiled vibrant outdoor advertisements across Seoul.
Following the death of ‘Neytiri’ and ‘Jake’s’ eldest son ‘Neteyam,’ the ‘Sully’ family faces the ash tribe led by ‘Varang,’ unfolding a greater crisis on a Pandora covered in fire and ash. ‘Avatar: The Way of Water,’ the third installment in the globally successful ‘Avatar’ series, directed by James Cameron, attracted 13.62 million viewers domestically and proudly presents colossal outdoor advertisements as the most anticipated year-end release.
Starting this November through the end of the year, ‘Avatar: The Way of Water’s’ striking visuals are set to fill the massive screens at ‘Shinsegae Square.’ Known as a popular spot for domestic and international visitors every year-end, ‘Shinsegae Square’ is expected to captivate even more people with the film’s distinctive imagery.
In addition, various locations around Gwanghwamun offer a chance to experience more diverse and grand-scale visuals. The ‘Avatar: The Way of Water’ outdoor advertisements broadcasted on the large screens of the Koreana Hotel, LUX Building, and KT Square not only vividly portray the clash between the ‘Sully’ family and the ash tribe ‘Varang’ but also showcase awe-inspiring locations from the film, enhancing its uniqueness.
Expected to deeply immerse citizens visiting Gwanghwamun as if Seoul itself transformed into the world of Pandora, special events related to ‘Avatar: The Way of Water’ will take place at the Gwanghwamun Market and Sejong Center from December 12, promising abundant attractions and entertainment.
Images adorning the façade of buildings such as the diagonal and Gangnam Center near Gangnam Station intersection and those broadcasted around the COEX area instantly command attention. Bringing the film’s grand universe to life in the city increases the festive mood.
“A work that reaffirms the reason for cinema’s existence” (Variety), “Marking an overwhelming spectacle with everything thrown into it” (Scott Mendelson), “Unbelievably immersive in the world of Pandora” (Collider), “The best action sequence of the year” (AV Club), and “Non-stop jaw-dropping scenes of unimaginable wonder” (Griffin Schiller) are some of the praises following its premiere, raising expectations for ‘Avatar: The Way of Water,’ which premieres worldwide on the 17th.
Image source: The Walt Disney Company Korea
