The movie ‘Avatar: The Way of Water’ has launched diverse outdoor advertisements throughout Seoul.
As the third installment in the globally successful ‘Avatar’ series, ‘Avatar: The Way of Water’ (directed by James Cameron) features the ‘Sully’ family facing new challenges against the backdrop of a fire and ash-covered Pandora. After the death of ‘Neteyam’, the first son of ‘Jake’ and ‘Neytiri’, the story unfolds with the emergence of the Ash Tribe, led by ‘Varang’. The movie has attracted 13.62 million viewers in Korea alone. This highly anticipated year-end blockbuster showcases its scale through grand outdoor advertisements.
At ‘Shinsegae Square’, ‘Avatar: The Way of Water’s striking visuals have been filling its large screen since November and will continue until the end of the year. Known for drawing crowds each year, ‘Shinsegae Square’ is expected to attract even more visitors with the film’s unique aesthetics.
Furthermore, around Gwanghwamun, viewers can experience even larger and more varied visuals. The outdoor ads for ‘Avatar: The Way of Water’, shown on large screens at the Koreana Hotel, Lux Building, and KT Square, highlight the conflict between the ‘Sully’ family and the Ash Tribe, ‘Varang’, while depicting the extraordinary settings of the film.
The immersive atmosphere, as if the entire city has transformed into Pandora, is expected to draw many people to Gwanghwamun. From December 12, special events related to ‘Avatar: The Way of Water’ will be held at the 2025 Gwanghwamun Market and Sejong Center Courtyard, promising an abundant array of sights and activities.
Large wraps on the Daegak Building and Gangnam Center Building near Gangnam Station, as well as images at COEX, also capture immediate attention. These displays bring the film’s grand universe into the city, heightening the festive atmosphere as the year ends.
The film has already raised anticipation with positive reactions from international media following its premiere, with comments such as “A masterpiece that reaffirms the theater experience” (Variety), “An overwhelming spectacle of epic proportions” (Scott Mendelson), “An immersive world of Pandora like no other” (Collider), “The year’s best action sequences” (AV Club), and “A nonstop parade of unimaginable scenes” (Griffin Schiller). ‘Avatar: The Way of Water’ is set to have its world premiere on the 17th.
Image source: Walt Disney Company Korea
