Kakao Entertainment’s music platform Melon is launching ‘Melon Spotlight’ to celebrate the release of IVE’s second full-length album ‘REVIVE+’ on the 23rd. The program will feature exclusive content, including a highlight medley pre-release and real-time chat with the members, building anticipation for their comeback.
This ‘Melon Spotlight’ event is designed to gradually raise excitement throughout the comeback process, starting with the pre-release single ‘BANG BANG’ on the 9th and leading up to the full album release on the 23rd. Fans will experience unique content exclusively on Melon, enhancing their engagement.
On the morning of the 10th, IVE members participated in a live chat event on Music Wave, interacting with fans for the first time since the release of ‘BANG BANG’ and further building excitement for their comeback. The discussion included details about the album concept and behind-the-scenes stories of the pre-release single. After the chat, the Melon Music Wave IVE channel revealed secret messages from the members. Until the 28th, Melon will hold a special event, offering users who leave comments on the channel a chance to win exclusive IVE photocards.
A key feature of IVE’s Spotlight campaign is the exclusive highlight medley for the second album ‘REVIVE+’, which will be unveiled on the 16th via Melon Music Wave. This pre-release content will allow fans to preview the overall mood of the tracks, and the members will also share secret messages.
On the album’s release date, the 23rd, the Melon Spotlight page will open. It will feature IVE’s new photoshoot and interview videos, along with exclusive content and limited-edition gifts for fans. Additionally, from the morning of the same day, Samseong Station’s K-POP LIVE will broadcast IVE’s music video on its large LED screen, amplifying the comeback atmosphere both online and offline.
IVE’s new album ‘REVIVE+’ marks their second full-length album, following ‘I’ve IVE’, which they released approximately 2 years and 10 months ago in April 2023. IVE, who have expanded their musical spectrum from ‘self-assurance’ to messages of ’empathy’ and ‘solidarity’, promise another transformation with this album, raising expectations. The pre-release single ‘BANG BANG’ ranked 3rd on Melon Chart TOP 100 and 1st on HOT 100 as of the 10th, demonstrating fans’ high interest in the second full-length album.
‘Melon Spotlight’ is a unique Melon service that highlights new albums through exclusive content and large LED screen broadcasts at Samseong Station’s K-POP LIVE. In addition, Melon fosters the growth of the domestic music industry through various projects, such as ‘TrackZero’ for indie artist and classic song discovery, the emerging artist development project ‘Hi-RiSiNG’, and the human curation ‘EDITION m’.
Image source: Melon
