With their comeback imminent, BLACKPINK is expanding their influence beyond music to cultural heritage, offering global fans a unique experience.
According to YG Entertainment on the 12th, BLACKPINK will unveil the ‘National Museum of Korea X BLACKPINK’ project from the 26th of this month to the 8th of next month. This project marks the meeting of BLACKPINK, who have made history in K-pop, with the National Museum of Korea, alongside Spotify as an official partner.
During this period, the exterior of the National Museum of Korea will be illuminated in pink, symbolizing BLACKPINK and the project. The members will also act as audio guides for eight major artifacts, playing a significant role in promoting Korean cultural heritage.
A listening session for their mini 3rd album will take place at the Gwanggaeto Stele in the “Path of History” main lobby. Some sessions will be exclusive to Spotify Premium users. Applicants can pre-listen to the album, starting the day before release, by making reservations on Naver on the 19th at 8 PM. After the release, from the 27th at 2 PM, the public can participate during museum hours.
BLACKPINK is the first K-pop artist to engage in an official large-scale collaboration with the National Museum of Korea. This fresh attempt to blend music and cultural heritage is expected to widely captivate global fans, industry insiders, and the public.
Meanwhile, BLACKPINK’s mini 3rd album ‘DEADLINE’ will be released on the 27th at 2 PM, featuring five tracks including the title song ‘GO’, pre-released track ‘JUMP’, ‘Me and my’, ‘Champion’, and ‘Fxxxboy’.
Image source: Xportsnews, YG Entertainment
