Ador, a HYBE music label, released a new brand film on the 25th. The film, titled ‘All Doors One Room,’ maintains the label’s unique creative philosophy while visualizing a more flexible and expansive future direction.
The brand film opens with a man and a woman arriving in a laboratory-like space. The space features numerous rooms, and the two embark on a quest to find four doors each inscribed with the letters A, D, O, and R. After acquiring keys and opening the doors, the film reveals various landscapes: people enjoying a costumed party, researchers diving into an empty pool to find keys, and a mystical blue horse that sparks curiosity.
Ador demonstrates a consistent creative approach. “The four elements—Lab, Door, Key, and Human—symbolize the creative process. The idea (Key) passes through Ador as a lab and opens the door to a new world, ultimately reaching people (Human),” Ador explained. They continued, “As always, Ador will open a new door with our unique rhythm and once again surprise the world.”
In addition to the brand film, Ador unveiled a new brand identity, which appears in animations and short-form content. While the new brand identity maintains the familiar impression of the original logo, it highlights a more versatile application. The logo, adapting flexibly to the nature of the content, metaphorically embodies musical melodies and tools for opening new worlds, showcasing the label’s expansiveness.
Ador, established in November 2021, operates under HYBE’s multi-label system, which promotes complete independence and autonomy in the creative process. The label is home to the girl group NewJeans, which has topped international charts with every album release. Last year, Ador also held the ‘2025 ADOR BOYS GLOBAL AUDITION,’ raising anticipation among music fans.
Image source: Ador
