Group IVE is releasing a new song.
Pepsi and Starship Entertainment (hereinafter Starship) will unveil IVE’s new song ‘I WANT’ today (13th) at 6 p.m. through various music sites as part of the ‘2023 Pepsi Campaign.’
‘I WANT’ is a pop number that highlights unique instruments in a simple melodic code. It reinterprets Pepsi’s brand identity of ‘FUN,’ ‘FOOD,’ and ‘FESTA’ with IVE’s confident reinterpretation, delivering a message of hope and courage to “delay worries and enjoy each day like a festival.”
Prior to this, Pepsi and Starship released IVE’s introduction video as the partner for the ‘2023 Pepsi Campaign,’ followed by concept photos capturing the members’ visuals and cool charms, and a music video teaser. They hinted at the return of the ‘Summer Queen’ who will blow away the summer heat.
Member Yujin participated in the Pepsi campaign in 2021, and Wonyoung and Leeseo participated in 2022, widely spreading the refreshing sensation of the product. In 2023, with IVE as a complete group, they are receiving a hotter response than ever.
Anticipations are high for IVE, who has established themselves as a ‘trending’ group with explosive love through music that embodies self-confidence and the subjectivity of love. Fans are eager to see what unique emotions and performances IVE will deliver to convey freshness through this special collaboration with Pepsi.
Source : Xportsnews
Photo: Xportsnews DB, Pepsi Korea
Edited by JW
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