The previously veiled independent label OOAK Records, led by Min Hee-jin, has finally announced its presence to the world.
OOAK Records officially launched on the evening of the 3rd at 6 PM, simultaneously unveiling its social media pages and website. The launch proceeded unofficially, without any prior announcements. A short teaser video was also released exclusively through Min Hee-jin’s personal account and the label’s channel.
The teaser’s release was reportedly intended to embody the aesthetic of discovery, encouraging fans to seek out and disseminate information themselves. Shortly after its release, the teaser quickly circulated through online communities and various social media.
The teaser video for the launch campaign of OOAK Records reflects Min Hee-jin’s unique sensibility. The video, departing from conventional K-pop label content conventions with its aesthetic mise-en-scène and metaphorical symbols, invites numerous interpretations and discussions despite its short duration.
What draws attention is the identity of OOAK Records’ first project. There is growing curiosity about who the protagonist of this teaser is, released sooner than expected before the official audition for a boy group, or whether it signifies the philosophy of the entire label rather than just a group.
OOAK Records will unveil the main content revealing the identity of this campaign on its official channel at 10 AM on the 5th.
Image source: OOAK Records
