K-pop group ATEEZ is generating significant buzz ahead of their upcoming comeback.
ATEEZ is set to release their 13th mini-album, ‘GOLDEN HOUR: Part.4,’ on the 6th at 2 PM KST, signaling a continuation of their ‘golden journey’ this year. In the lead-up to the comeback, they have been engaging with fans through various content, further amplifying the excitement.
Last year, ATEEZ garnered attention with an unconventional pre-comeback promotion involving balloons. Individuals holding various balloons appeared at designated locations near Hongdae Station, generating buzz with a surprise spoiler of ATEEZ’s return.
Beginning last month, the group initiated a ‘USB Scavenger Hunt’ promotion, hiding USBs containing members’ voices in eight cities worldwide: Taipei, Seoul, Jakarta, Melbourne, Madrid, Los Angeles, New York, and Richmond, BC. This offline event boosted global fan engagement by providing clues for fans to locate the USBs. The contents of the USBs sparked various interpretations and speculation across social media, fueling online excitement.
Additionally, individual members have appeared in various content to build anticipation for their comeback.
On September 3, Yunho showcased his sweet voice and powerful vocal skills on KBS Kpop channel’s web entertainment show ‘Limousine Service.’ He performed ‘Choose,’ a track from the mini-album, live and covered songs such as Justin Bieber’s ‘YUKON,’ Hoppipolla’s ‘Your Ocean,’ and AJR’s ‘Burn the House Down,’ captivating global fans with his broad musical spectrum.
On the 1st, San served as a special MC on KBS 2TV’s ‘The Boss’s Ears Are Donkey Ears,’ energizing the program. His well-timed remarks and reactions enhanced the broadcast’s entertainment, and his humorous anecdotes drew laughter, demonstrating his irreplaceable presence.
On the 31st of last month, maknae Jongho appeared on KBS 2TV’s ‘Immortal Songs: 2026 Oh My Star,’ delighting the audience visually and aurally. He performed IU’s ‘My Sea’ with Seunghwan Jung, delivering a harmonious and touching performance that left a profound impression.
Amidst these activities, ATEEZ announced they will headline ‘Mynavi Presents The Performance,’ hosted by TV Asahi on April 11 and 12. As the first act in the festival’s history to headline for two consecutive days, they are expected to deliver a powerful performance.
Concurrently, ATEEZ will host a pop-up store to commemorate the album’s release from the 6th to the 12th at Times Square in Yeongdeungpo, Seoul.
Image source: KQ Entertainment.
