Singer BoA is parting ways with SM Entertainment, where she has been since her debut.
SM Entertainment (SM) announced on the 12th in an official statement that, following extensive discussions with BoA, they mutually agreed to conclude their 25-year journey together on December 31st, marking the end of her exclusive contract.
SM stated, “BoA, who debuted in 2000 at the age of 13, has been an ‘icon of overseas expansion’ and ‘star of Asia,’ pioneering the Hallyu wave across Asia for 25 years,” and highlighted her remarkable record, adding, “It has been a profound honor to accompany her luminous journey.”
The company continued, “Although her exclusive contract with us has ended, we support her new activities and challenges, and hope she further shines as the ‘star of Asia’ while fully demonstrating her capabilities,” and appealed for continued love and interest in BoA’s future endeavors.
BoA debuted at the age of 14 in 2000 and found success not only in Korea but also in Japan, earning the title “star of Asia.”
Having left a significant mark on K-pop history, BoA recently participated as a producer for SM’s new boy group NCT WISH. Her exclusive contract with SM ended on December 31.
Full Statement from SM
Hello, this is SM Entertainment.
First, we sincerely thank all Jumping BoA fans and everyone who has loved and supported artist BoA.
After extensive discussions with BoA, we have agreed to conclude our 25-year journey together as of December 31st.
BoA debuted in 2000 at the age of 13, and over 25 years, she has pioneered the Hallyu wave across Asia as an ‘icon of overseas expansion’ and ‘star of Asia,’ receiving immense love from global music fans and becoming a role model for many junior artists leading the K-pop wave.
As a pioneer and trailblazer, her relentless efforts and passion illuminated BoA’s journey, leaving behind shining achievements and distinctive records.
From her special debut in Korean popular music history to her growth as the No.1 artist and producer, we remember every moment and we are truly honored to have been part of her brilliant footsteps.
BoA has been unquestionably SM’s pride, boast, and symbol for 25 years.
Although her exclusive contract with us has ended, we support her new activities and challenges and hope she continues to shine as the ‘star of Asia’ while fully demonstrating her capabilities.
We ask for your love and interest in BoA’s newly unfolding future.
We also support Kwon BoA’s future as a person, wishing her genuine happiness.
Thank you.
