The drama ’21st Century Lady’ garners immense love worldwide.
As the romance between Seong Hee-joo (played by IU) and Lee An-daegun (Byun Woo-seok) intensifies in the MBC Friday-Saturday drama ’21st Century Lady,’ viewer engagement increases. The show’s soaring ratings and popularity on OTT platforms have cemented its status as a global hit.
MBC’s ’21st Century Lady’ began its run as the top Friday-Saturday drama and secured the number one spot in metropolitan area TV ratings. Within just four episodes, it reached double-digit ratings nationwide and achieved a ‘triple crown’ for four consecutive episodes. The fourth episode’s highest rating soared to 13.8%, marking a new personal best (according to Nielsen Korea).
Good Data Corporation’s FUNdex announced the TV-OTT drama popularity rankings, where the show held the number one spot for two consecutive weeks, excelling across all metrics, including news, VON, SNS, and video.
IU and Byun Woo-seok have claimed the top two spots as the most buzzworthy drama actors for three weeks running. They also top the TV-OTT drama search response rankings, showing great popularity among all age groups.
OTT platform reactions have also been impressive. ’21st Century Lady’ became the most-watched Korean series in the world within five days of its global release on Disney+, ranking 4th globally and 1st among non-English shows on Disney+ according to FlixPatrol.
The series maintains number one in South Korea, Japan, Hong Kong, Taiwan, and Singapore since its debut, while ranking 4th in Canada and Australia, and 5th in the United States.
It continues to rank highly in North America and Oceania, achieving 1st in Brazil, 2nd in Chile, Costa Rica, and Mexico, 4th in Argentina and Italy, 8th in Germany, and 9th in the UK, reflecting its success across major markets in Latin America and Europe.
Notably, episodes 3 and 4 featured an enchanting night scene with falling cherry blossoms, a wall kiss between Seong Hee-joo and Lee An-daegun, and a captivating baseball stadium date, captivating viewers.
Anticipation is building for episodes 5 and 6, which promise intriguing developments as the relationship between Seong Hee-joo and Lee An-daegun deepens and Min Jeong-woo (Noh Sang-hyun) grows increasingly uneasy.
’21st Century Lady,’ garnering universal acclaim, airs every Friday and Saturday at 9:50 PM.
